CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; CEO: Susumu Fujita; TSE Prime Market: Stock Code 4751) is pleased to announce that in collaboration with Microsoft Japan Co., Ltd. (hereinafter Microsoft), it has begun early domestic use of Azure OpenAI Service GPT-4o *1 PTU. This collaboration enables support for Azure OpenAI Service PTU *2
, which achieves stable latency (delay time) and high throughput (data processing capacity) , and is expected to improve development and verification speeds. *2 PTU (Provisioned Throughput Unit): A unit of model processing capacity that ensures response speed and stable operation by reserving a certain amount of data processing capacity in advance.
■Background
Generative AI technology is evolving rapidly every day, and its use is expanding in all industries and businesses. However, in actual use, consideration must be given to security in addition to the stability of the underlying model and data processing capabilities. We have supported advertisers in maximizing the effectiveness of their advertising through the provision of the “Extreme Prediction Series” *3
that utilizes AIreleasing CyberAgentLM to the public in May 2023 and version 2 in November 2023. We are focusing on research and development for the development of natural language processing technology and visual language models in Japan, such as developing and releasing our own Japanese VLM to the public in June 2024. Overview
With this background, we have started early use of Microsoft’s Azure OpenAI Service GPT-4o in Japan. With
fast response and stable operation, we can expect stable development and improved development speed, and development with even greater consideration for data security will be possible.
This collaboration will realize efficiency and further improve accuracy in the effect of prediction and generation flow, including the “Extreme Prediction Series” *3 , and we will continue to strive to maximize the advertising effect of advertisers, and will also strive for research and development with a view to utilizing it in other services provided by our company and our group.
*1 GPT-4o
is the latest and most capable Azure OpenAI model developed by Open AI as of June 2024, and has a multimodal version that can accept both text and images as input.
*3 Creative production support services such as effect prediction and generation of highly effective internet advertising creative using AI, including “Extreme Prediction AI”, “Extreme Prediction TD”, and “Extreme Prediction LP”, and automatic generation of advertising materials using AI.
